About ONSET

First Steps

We look at many aspects of companies, but three questions typically start our conversations with you:

1. Is the timing and size of market appropriate for venture financing? We seek companies with the potential to be large, independent businesses where market conditions support rapid growth and our investment can yield high returns.
2. Why will your team excel at building this business? We're looking for great people—those with the drive, intelligence and experience to succeed in their target market.
3. What unique advantage allows your company to thrive? Markets are more competitive than ever. Our ideal company has identified a market, technical or other advantage that enables it to develop barriers to competition quickly.

In addition to these issues, there is none more important than a good fit with our partnership and strong personal chemistry between your team and ours. If we invest in your company, we'll have formed a partnership likely to last five years or more. It's important to us that we all work well together to ensure everyone enjoys the experience.